REEBOK

In with the new. When I started at Reebok, the digital team had only existed for a year. They were looking for a new look and feel. Just two short months of executing the new brand voice, it gained attention from Forbes.com.

WEBSITE RE-DESIGN

Art directors are the YIN to my YANG. The peanut butter to my jelly. Without them, good creative falls flat, no matter what the copy says. REBOOK.com needed this magic. Hiring a few art directors was one of the tasks my creative director and I tackled together. We searched high and low to find the perfect fit to our small, but growing team. Checkout the before and after.

BEFORE

AFter

Ah. The difference a few talented art directors can make.

SEO UPDATES

Before, the initial SEO copy lacked the appropriate keys words and gained very little organic search results.

AFTER

The new copy weaves in brand tone while targeting key words (men’s sneakers, men’s running shoes) 10-12 times. (This was a bit over-stuffing, in my humble opinion. However, the digital team had their reasons for this request.) The results? Reebok.com was bumped up to the first page on google.com during organic search.