pier1 imports
As the lead digital copywriter, my daily responsibilities included: collaborating with key stakeholders to develop creative strategy, generating original content and being the voice of all consumer facing emails and the Pier1 Imports website, creating an average of 100 product descriptions for the web each month and writing the occasional online editorial.
Click on the below image to view a slideshow of headlines from category landing pages.
december website update
emails
Email Subject Line: The perfect "anywhere" piece.
Open Rate: 17%
Average Order Value (AOV): $215
Email Subject Line: Enjoy fall's greetings.
Open Rate: 19%
AOV: $144
Email Subject Line: Check out these head-turners.
Open Rate: 28.6%
AOV: $90
Email Subject Line: How does $100 off sound?
Open Rate: 20%
AOV: $188
online editorial
product descriptions
Metallic Leaves Tray
Not every work of art needs to hang on a wall. Take this tray, for instance. Wrought iron leaves are forged together to create a texturized piece that gives your tabletop or ottoman a gallery-worthy appearance. See? No walls needed.
Claude Tumblers
Serve up unparalleled grandeur with the fine vintage style of decades past. Our elegant glassware will take your dinner parties to the next level of sophistication and splendor.
Skull & Crossbones Tumbler
There are no words. Literally. Yet our tumbler still has danger written all over it. Which is great if you are a mad scientist, grim reaper or even a pirate. No matter the costume, one thing’s for sure, this will be killer at parties.
Starry Night Owl Canisters
Looking for a way to store your midnight snacks? Try these three wise guys with starry eyes. Made from dolomite, this trio of bright owls will roost in your corner and keep your kitchen staples organized day and night.
Wood Inlay Wall Decor
Two words: Interruptions welcome. Our artisans have thoughtfully laid wooden planks with various finishes to create a welcome interruption to this panel's original pattern. Proving that some interruptions come with the best of intentions.