NUK
If you’re a parent, Nuk and Baby Jogger are household names. If you work in marketing, you may come to learn that Newell Brands include Nuk, Baby Jogger, GRACO, Elmer’s Glue, Sharpie, Crockpot and much, much more. While on a six month assignment, I collaborated with the design, account and SEO teams to create home page banners and the emails that corresponded with them, blogs with SEO optimization and a new business pitch with Baby Jogger.
Home Page Banners
Subject Line: Introducing the Toddler-Tough Cup
Preview Text: It’s extra durable for tiny hands.
Subject Line: Hide ‘n Seek with a Sippy?
Preview Text: Yes, please.
Subject Line: The best sippy cup for any age.
Preview Text:
3 AM Club Blog/SEO OPTIMIZATION
SEO optimization played a critical role in all blogs for NUK. I worked hand-in-hand with the SEO team to create blogs that met their standards, implemented key words while maintaining a their brand voice.
