liberty Mutual
From February-November of ’23 I worked with Liberty Mutual’s internal marketing team to bring their employees together with engaging stories, ideas and presentations across social, digital and video.
LINKEDIN Social media Campaign
CHALLENGE: Break through the noise of the LinkedIn news feed and create/present campaign options that clearly explain Liberty Mutual’s open position and the ever-changing element of the role.
SOLUTION: Inspired by an episode of the Office (Season 8, ep. 8), I proposed to the team that we create a visual representation of change—Origami. In addition to headlines and copy, I also drafted the presentation (available upon request).
OUTCOME: The business partners loved it and “Origami” was selected with zero changes from the business partner. It’s not everyday that I get to present an idea that comes back with zero edits from business leaders. But when it does, I celebrate with a happy dance.
Post Copy:
At Liberty Mutual, we’re looking for Commercial Casualty Claims Adjusters with 1-4 years of experience to join our team. The right candidate is a go-getter, agile, and can adapt to evolving day-to-day responsibilities. Interested? Take a look at our Casualty Claims Adjuster openings at: LINK
Program Ad
Every year Whittier Street Health Center throws an Annual Roast Gala. And this year, Executive Chairman of Liberty Mutual, David Long, was being honored for his work as a standout business leader and philanthropist. The evening embraced a soccer theme. And my assignment was to embrace that same theme into the event’s program ad.
Integrity in the Workplace Videos
The challenge: Create a video that would make integrity in the work place educational, friendly, and exciting enough to capture your employee audience and hold it for 3 minutes or more.
The Solution: Creating 3 video scripts, video “poster” copy and web content copy that fully tells the compelling stories of speaking up without retaliation, AI integrity and reaching out to HR for questions.
*Due to the confidential employee information in the videos, I am not at liberty to share them or the scripts.
