Frito-Lay

In-Store Promotional Ad Campaign

In 2010 Frito-Lay Baked! formed a partnership with Susan G. Komen.

The challenge: create a campaign that would encourage women to do the uncomfortable (a self-breast exam).

Challenge accepted. Instead of making it uncomfortable, I transformed the key take away of doing self breast exams into a message of empowering women to be fearless and join the fight. I took it further by giving each piece a hard hitting fact about breast cancer and how they can take action with early detection. 

Media: POS Header Card

The challenge: find a quick way to say that JustDance 4 is offering two different exclusive songs with two different Cheetos products.

Challenge accepted. 

Media: Movie Theatre Commercial

The challenge: take 15 minutes of existing Chester Cheetah dance footage and transform it into an entertaining 2 minute movie theatre commercial promoting the JustDance4 partnership.

Challenge accepted. 

Product Names

Crazy Cheddar

Dip Creations Name: Garden Onion